Use our tips to get a game-changing CX Software

Let’s face it, CX is the most important factor every business should focus on today. If your customer experience isn’t perfect, it doesn’t matter how great your service is or how affordable your products may be – your customers won’t convert. Worse, they’ll choose your competitors.

Today, 73% of customers say CX is the most important criterion when deciding whether to interact with and buy from a brand. What’s more, the majority of customers are even willing to pay more for a good experience.

Fortunately, CX software solutions exist to help companies keep up with the ever-evolving expectations of their target audience. The only problem is that finding the right tool is easier said than done. If you’re planning to upgrade your CX software in 2023, here are some of the features you shouldn’t be without.

 

The 5 Must-Have Features for CX Software

When selecting a CX software platform, each company must consider a number of critical features. Which options are right for you will depend on the nature of your business and your specific goals. For example, some organizations have a higher need for security, privacy, and compliance features than most, while others place more emphasis on tools for hybrid and remote work. These are some of the features that will be critical for any business:

 

1.    Omnichannel Communications

Today’s customer journeys are complex, multi-layered, and span a number of different channels. A customer may want to start an interaction with your company through a self-service bot or app, and then move on to a conversation with an agent on the phone.

You need to make sure your CX solution allows you to communicate with your customers through the channels they use most often. But it’s also important that these channels are connected on the backend so you can track the context and details of a conversation from one environment to the next.

96% of consumers expect companies to make it as easy as possible for them to move between channels. So if you’re giving your customers the option to choose between text, video, and phone, make sure it’s all connected. Speaking of connected solutions: Try to make sure your CX platform makes it easy for your customers to move from a self-service environment to a conversation with an agent. The right tools should automatically pass contextual information to your agents when they pick up the phone or answer a chat message.

2.    Self-Service Solutions

Customers are becoming more and more self-sufficient. Increasingly, they prefer to search for an answer to a problem themselves rather than contacting an agent. In fact, 68% of customers say they prefer to use self-service channels for simple questions.

Finding a CX solution that allows you to support your customers throughout their self-service experience is critical to meeting the needs of today’s digital customers. However, it’s important to think beyond the simple FAQ-style bot. As customers’ problems become more complex, they’re relying on bots to help them address a wider range of issues.

Implementing AI tools with true conversational intelligence, natural language processing, and automated algorithms will help you deliver a next-generation self-service experience and outshine the competition. This can also reduce the volume of calls your agents are struggling with! The smarter your self-services are, the more they take the pressure off your staff. They can also gather important information about customer behavior and trends.

3.    Workflow Automation

Automation is quickly becoming a must-have in the CX landscape, especially as labor shortages and the Great Resignation make it increasingly difficult to find talented professionals for any team. Additionally, automation doesn’t replace your staff, it helps eliminate repetitive tasks that would take up too much of your staff’s time so they can focus on the things that really matter.

A CX solution with built-in workflow automation capabilities allows you to design fantastic workflows for any need, whether you’re submitting customer data to a CRM or organizing your team’s schedule. Automation can help you route your customers to the right person every time based on smart insights and triggers while empowering your employees to get more done.

You can even take your automation strategy to the next level by using a low-code platform that lets you create your own automation. This ensures that your employees can actively improve their workflows with simple, practical tools that don’t require developer skills.

 

4.    Flexible Integrations and Configuration

A CX platform is typically one component of an advanced customer experience and service strategy for any organization. If you want to ensure your team members can work seamlessly on a single pane of glass, you need to make sure your CX platform integrates with the tools they already use, such as collaboration apps, help desks, and CRM software.

A flexible platform that can adapt to your team’s technology needs gives you more room to add new functionality with connected apps as needed. While you’re looking for integration opportunities, you should also consider how easy your CX system is to configure and manage. You shouldn’t have to hire a developer every time you want to make a change.

Look for a convenient, easy-to-use environment that your administrators can access from anywhere with an Internet connection. You might even be able to connect your CX tools directly to your AI analytics, recording, and contact center software.

 

5.    Powerful Reports and Analytics

Finally, keep in mind that we live in a world where customer expectations are constantly changing and evolving. The only way to stay ahead of the curve and your competitors is to gather as much information as you can about your target audience, your people, and any other metrics that are relevant to you.

A good CX platform should give you valuable insights into each step of the customer journey, where there are friction points, and what you can do to improve satisfaction. At the same time, it should help you keep your finger on the pulse of your employees’ experiences, no matter where your team is located. If you’re able to monitor and address employee frustrations, you can ensure that your team members are able to perform at their best.

If possible, look for analytics and reporting tools that integrate with AI to give you insights into trends that you mightn’t be able to see on your own. These solutions can even send real-time information to agents in the form of dashboards to help them improve their performance at that moment. Customizable reports that let you drill down into key metrics are also useful.

 

Choose the Right CX Platform

Ultimately, finding the right CX platform for your team is likely to be a personal process for any organization. You need to think carefully about your CX goals, your digital transformation strategy, and how you plan to serve your customers in the future.

However, if you focus on finding the five features above for your CX solution, you can greatly improve your chances of future-proofing your customer experience strategy. The Cempresso DCS platform includes all of the features on this list – plus a few more – as a comprehensive platform for the end-to-end total experience.

Learn today how you can transform your CX strategy with Bulb Technologies.

 

 

Email address:

Leave this field empty if you're human:

Redesign your customer support and reduce costs at the same time

Being a cable operator today is a major challenge.
For starters, cable operators are under increasing pressure to provide excellent service with limited resources, time, and budget. As the market becomes more competitive with emerging 5G fixed operators and the economy transforms, every company needs the right strategy to deliver continuous results.

That’s why we have developed a portfolio for cable operators, a perfect combination of our solutions that covers all areas of cable operators’ day-to-day business: troubleshooting cable services, analytics, proactive care, and cable equipment management.

This unique package for cable operators transforms complex, cumbersome workflows into smoothly functioning strategies for success, from customer-facing departments to field technical teams, covering all business processes from start to finish. Our solution provides service providers with a next-generation CEM tool that can significantly increase customer service efficiency and customer satisfaction. With its unique concept and simple, streamlined, intelligent workflows, it brings significant benefits to both fixed and mobile operators.

 

Combine Intelligent Workflow Automation Technology and Insightful Analytics for Quicker Problem Resolution

Teams do not have to drown in endless legacy applications thanks to back-end automation that brings together background investigations, root cause analysis, 360-degree service visibility, and automated remediation. Instead, employees have access to all the tools they need to resolve issues quickly.
Our portfolio for cable operators, powered by Cempresso, brings teams and workflows together to help you deliver instant ROI as well as the best customer experience, increase customer retention, and improve business efficiency.

HT Mostar customer care to be powered by the Cempresso platform from Bulb

 

Zagreb, Croatia – April 24th, 2022 – Bulb Technologies, a software company specializing in the digitalization of customer support and customer engagement, is proud to announce that HT d.d. Mostar, a national operator in Bosnia and Herzegovina, has decided to deploy Bulb’s Cempresso automation platform to streamline and improve the customer experience. Bulb Technologies will enable HT d.d. Mostar to automate its customer care services, introduce new digital channels, and increase the efficiency of its troubleshooting process.

As a next-generation solution, Bulb’s Cempresso Suite offers a new approach to automated end-to-end diagnostics, guided troubleshooting, and analytics. Based on a comprehensive automation framework, Cempresso provides step-by-step guidance to customer service representatives and empowers end customers to troubleshoot issues themselves via a self-service interface on their smartphones.

Draženko Pažin, Director of Network Planning and Development: “Our goal is to provide our customers with an exceptional customer experience. Additionally, we aim to equip our customer care representatives with new automation solutions to ensure we can respond to the ever-changing needs and requirements of our customers. We want to continue to be a recognized customer-focused company, and our collaboration with Bulb Technologies will move us forward on that path.”

 

For more than 15 years, Bulb Technologies has helped more than forty customers across Europe, including operators Deutsche Telekom, A1 Telekom Austria, and  Telecom Italia TIM (fixed, cable, and mobile operators), deliver a superior customer experience while dramatically reducing operational costs. Bulb’s state-of-the-art solutions for service assurance, customer experience management (CEM), device management, and service analytics have been validated by the leading operators in the region.

 

“ We are very proud to partner with HT Mostar on their journey to deliver a world-class customer experience,” said Neven Stipčević, CTO of Bulb Technologies. “HT Mostar is one of the leading providers in Bosnia and Herzegovina, respected for its commitment to customer experience and world-class service. Our mission is to equip telecom operators with tools that help them increase efficiency and satisfaction while reducing costs. That’s why it’s exciting to work with an operator whose strategy is clearly focused on ensuring a high level of customer service and simplifying processes – goals that align perfectly with what Bulb can provide.”

 

About HT Mostar

As of January 1, 2003, the independent operation of Hrvatske telekomunikacije d.o.o Mostar (HT Mostar) began, which thus became one of the three national operators in Bosnia and Herzegovina.
HT Mostar provides a wide range of services, which are intended for both private and all business customers who want to modernize, improve, and enhance their business.

Through constant technological development, investment in infrastructure, resources, and professional staff, as well as the use of modern technology, HT Mostar provides its customers with a wide range of telecommunications services and fast and quality connections with the world.

 

About Bulb Technologies

Bulb Technologies, a part of M+ Group (XZAG:MRUL), is a software company focused on the digitalization of customer support and customer engagement through solutions for customer-facing departments and self-service applications. For years, we have delivered business automation software solutions to automate and improve business processes with advanced technologies. Bulb’s portfolio enables businesses to achieve various benefits such as higher productivity and cost reduction, greater accuracy, improved customer experience, higher employee satisfaction and revenue, and improved operational excellence.

Please visit bulbtech.com for more information. Follow us on LinkedIn.